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Electronic Media
Experiences in Electronic Media

The electronic media major empowers students to navigate the dynamic media landscape and skillfully craft messages that resonate with various audiences. Students go beyond learning the mechanics of electronic media, to innovate in the areas of TV news, video communication, broadcasting, hosting entertainment programs, sharing insights on radio or television, sports media and more. Students may participate in faculty-led study abroad or Study in America trips, learn with peers in Living and Learning Communities, develop a professional community at networking events, compete in student competitions, or join student organizations for a well-rounded experience. This undergraduate program is accredited by the Accrediting Council on Education in Journalism and Mass Communications. An optional concentration in sports media is available.
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Explore your major map in the dropdown menus below.
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First Year
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ADVANCE your academic journey
Meet with a First Year Advisor to develop your academic planning.
Embark on your first year by joining a community of learning in TXST Society of Professional Journalists.
Explore majors with a MyMajors assessment.
Take advantage of the Student Learning Assistance Center (Tutoring).
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EXPAND your personal and social development
Review your degree plan for courses that include the Service-Learning Excellence program.
Expand your student experience by following Bobcat Update for the latest in student media coverage.
Find additional events and organizations through the Bobcat Organization HUB.
Be part of our Living Learning Community.
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ENRICH your practical competence
Connect your schedule to the SJMC calendar each year to attend MassCommWeek and more.
Explore the TXST One Stop for more information about the scholarships provided to new and continuing students.
Attend an IDEA Center workshop to learn more about undergraduate research.
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ELEVATE your career and professional life
Complete your Career Assessments, such as Focus2.
Create your Handshake profile.
Create your LinkedIn profile and connect with colleagues and leaders.
Develop and review your resume with Career Services.
Complete a job shadowing experience or informational interview with a professional in the field of your career interest with Career Services.
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Middle Years
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ADVANCE your academic journey
Meet with the College of Fine Arts and Communications Advising Center for questions about your major.
Explore external scholarship opportunities such as the Fulbright Scholarship to take your expertise to unique locations abroad.
Share your knowledge as a Peer Mentor or Tutor at SLAC.
Explore Campus Resources for academic and personal support.
Meet with a faculty mentor to select an undergraduate research opportunity.
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EXPAND your personal and social development
Sharpen your leadership by finding a space at KTSW 89.9 The Other Side of Radio.
Consider the School of Journalism and Mass Communication’s specially tailored study abroad and Study in America programs led by faculty.
Discover Global Online Learning Experiences for courses with culturally dynamic perspectives.
Participate in The Big Event to give back to the regional community.
Attend a Nonprofit and Volunteer Fair from Student Involvement to jump into meaningful service in TXST’s community.
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ENRICH your practical competence
Learn the SJMC internship policies before taking the major’s internship course.
Take advantage of the activities and opportunities in the Media Innovation Lab.
Attend a conference related to your major (get recommendations from a faculty) or your student organization.
Review micro internship opportunities for professional development in which you learn and earn.
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ELEVATE your career and professional life
Develop your resume with the help of the professionals at Career Services.
Build Career & Graduate School Fairs into your schedule to ensure your connection maximum opportunities.
Prepare to ace your job interviews with Career Services or your academic department.
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Final Years
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ADVANCE your academic journey
Check your Degree Audit & meet with your academic advisor.
Explore next steps including a potential MA in Mass Communication.
Complement your degree with a micro credential.
Meet with a faculty mentor or peer advisor.
Complete a capstone project related to major.
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EXPAND your personal and social development
Select a service activity through Student Involvement to give back to the area community.
Seek out a leadership role with the Leadership & Service program.
Attend a Student Government Senate meeting to contribute to the TXST community.
Attend financial literacy workshops (e.g., budgeting, student loans, taxes).
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ENRICH your practical competence
Learn about Global Career Accelerator options that give you experience with global companies and in-demand tech skills.
Attend a professional conference, such as (department recommendation).
Deliver a presentation in a student conference, workshop, seminar or community organization.
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ELEVATE your career and professional life
Develop a full-time employment or graduate school plan with Career Services.
Attend employer info sessions at Career Services.
Complete your First Destination Survey to share your post-graduation plans.
Identify faculty and professional references.
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Career Opportunities
- Assignment editor
- Film editor
- Production management
- Broadcast technician
- Floor manager
- Program director
- Critic
- Lighting director
- Scriptwriter
- Director
- News director
- Sound mixer
- Disc jockey
- Newscaster
- Sports director
- Editor
- Producer
- Station manager
- Engineer
- Production designer
- Video producer