Experiences in Business Analytics

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The business analytics major equips students with the skills needed to thrive in data-driven decision-making roles across diverse industries. The curriculum blends analytical techniques, data science, and business acumen to prepare students to transform data into actionable insights. Students gain a solid foundation in data analysis supported by coursework in business functions such as marketing, finance, operations, and management. The program emphasizes real-world application through hands-on projects and an internship program connects to department-approved employment settings. The student experience is further enriched by resources available through the McCoy College of Business. 

For detailed course information and degree requirements for this major, please visit the university catalog.

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Career Opportunities

  • Data analyst
  • Data scientist
  • Business analyst
  • Business intelligence analyst
  • Analytics consultant
  • Supply chain/operations analyst
  • Marketing analyst
  • Financial analyst
  • Data engineer
  • Product analyst
  • Artificial intelligence analyst
  • Machine learning analyst