Business Analytics

Experiences in Business Analytics

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The business analytics major equips students with the skills needed to thrive in data-driven decision-making roles across diverse industries. The curriculum blends analytical techniques, data science, and business acumen to prepare students to transform data into actionable insights. Students gain a solid foundation in data analysis supported by coursework in business functions such as marketing, finance, operations, and management. The program emphasizes real-world application through hands-on projects and an internship program connects to department-approved employment settings. The student experience is further enriched by resources available through the McCoy College of Business. 

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Career Opportunities

  • Data analyst
  • Data scientist
  • Business analyst
  • Business intelligence analyst
  • Analytics consultant
  • Supply chain/operations analyst
  • Marketing analyst
  • Financial analyst
  • Data engineer
  • Product analyst
  • Artificial intelligence analyst
  • Machine learning analyst