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Advertising
Experiences in Advertising

The advertising major offers a student-centered approach in which essential components of advertising principles and campaign design are featured while students develop their unique vision and approach to the field. Students may participate in faculty-led study abroad or Study in America trips, learn with peers in Living and Learning Communities, develop a professional community at networking events, compete in student competitions, or join student organizations for a well-rounded experience. An optional concentration in sports media is available.
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Explore your major map in the dropdown menus below.
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First Year
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ADVANCE your academic journey
Meet with a First Year Advisor to develop your academic planning.
Embark on your first year by aligning your vision with “the system” in the Advertising program.
Take advantage of the Student Learning Assistance Center (Tutoring).
Explore majors with a MyMajors assessment.
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EXPAND your personal and social development
Review your degree plan for courses that include the Service-Learning Excellence program.
Begin expanding your student experience by joining the American Advertising Federation TXST student chapter.
Find additional events and organizations through the Bobcat Organization HUB.
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ENRICH your practical competence
Connect your schedule to the SJMC calendar each year to attend MassCommWeek and more.
Explore the TXST One Stop for more information about the scholarships provided to new and continuing students.
Attend an IDEA Center workshop to learn more about undergraduate research.
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ELEVATE your career and professional life
Complete your Career Assessments, such as Focus2.
Create your Handshake profile.
Create your LinkedIn profile and connect with colleagues and leaders.
Develop and review your resume with Career Services.
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Middle Years
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ADVANCE your academic journey
Meet with the College of Fine Arts and Communications Advising Center for questions about your major.
Explore external scholarship opportunities such as the Fulbright Scholarship to take your expertise to unique locations abroad.
Share your knowledge as a Peer Mentor or Tutor at SLAC.
Explore Campus Resources for academic and personal support.
Meet with a faculty mentor to select an undergraduate research opportunity.
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EXPAND your personal and social development
Sharpen your leadership by preparing for the National Student Advertising Competition (NSAC).
Consider the School of Journalism and Mass Communication’s specially tailored study abroad and study in America programs led by faculty.
Discover Global Online Learning Experiences for courses with culturally dynamic perspectives.
Participate in The Big Event to give back to the regional community.
Attend a Nonprofit and Volunteer Fair from Student Involvement to jump into meaningful service in TXST’s community.
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ENRICH your practical competence
Learn the SJMC internship policies before taking the major’s internship course.
Take advantage of the activities and opportunities in the Media Innovation Lab.
Attend a conference related to your major (get recommendations from a faculty) or your student organization.
Review micro internship opportunities for professional development in which you learn and earn.
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ELEVATE your career and professional life
Develop an internship plan with Career Services or your academic department.
Report your internship offers to Career Services.
Build Career & Graduate School Fairs into your schedule to ensure your connection maximum opportunities.
Join Employer Information Sessions at Career Services or your department.
Prepare to ace your job interviews with Career Services or your academic department.
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Final Years
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ADVANCE your academic journey
Check your Degree Audit & meet with your academic advisor.
Explore potential next steps including a the Master of Fine Arts or MFA Residency program.
Complement your degree with a micro credential.
Meet with a faculty mentor or peer advisor.
Complete a capstone project related to major.
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EXPAND your personal and social development
Select a service activity through Student Involvement to give back to the area community.
Seek out a leadership role with the Leadership & Service program.
Attend a Student Government Senate meeting to contribute to the TXST community
Attend financial literacy workshops (e.g., budgeting, student loans, taxes).
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ENRICH your practical competence
Learn about Global Career Accelerator options that give you experience with global companies and in-demand tech skills.
Attend a professional conference, such as (department recommendation).
Deliver a presentation in a student conference, workshop, seminar or community organization.
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ELEVATE your career and professional life
Develop a full-time employment or graduate school plan with Career Services.
Attend employer info sessions at Career Services.
Complete your First Destination Survey to share your post-graduation plans.
Identify faculty and professional references.
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Career Opportunities
- Account executive or manager
- Copywriter
- Art director
- Creative director
- Media planner/buyer
- Digital marketing specialist
- Brand manager
- Market research analyst
- Account planner/strategist
- Public relations specialist
- Social media manager
- Production manager
- Media sales representative
- Account coordinator
- Event coordinator